Many fast-food enthusiasts have longed for a more filling burger experience. With the recent announcement from McDonald's, that wish is becoming a reality! After a four-year hiatus, the iconic Double Big Mac is making its much-anticipated comeback, promising to satisfy those cravings for a heartier meal.
This beloved burger features not just one, but four juicy beef patties, stacked high and topped with all the classic fixings. For those who remember it fondly, this return is exciting news as McDonald's seeks to cater to customer demands for more substantial offerings in a world where many feel short-changed by smaller food items.
The Double Big Mac is not just an ordinary burger; it's a culinary adventure, complete with pickles, shredded lettuce, finely chopped onions, American cheese, and the famous Big Mac sauce, all enveloped in a sesame seed bun. It's a delicious way to indulge when you're in the mood for something truly satisfying!
What You Will Learn
- The key features of the Double Big Mac and what makes it special.
- Insights into consumer demands that led to the burger's return.
- The impact of shrinkflation on fast food options and consumer choices.
- A look at McDonald's history of modifying its classic menu items.
The hefty hamburger will be available at participating McDonald's restaurants nationwide starting today, January 24, for a limited time. A McDonald's USA spokesperson says the price of the Double Big Mac is determined by each individual restaurant and may vary by location.
Surveys show that nearly half of consumers are fed up with shrinkflation — smaller food packages for the same price. Experts say it’s one reason why customers are craving more value — and fast-food companies like McDonald’s are responding.
McDonald’s says its bigger burger came from consumer demand for more beef. “We’ve identified an unmet customer need with a significant opportunity to drive future growth in beef and that is the large beef burger customer — a desire for larger, high-quality burgers that fill you up and are delivered in a convenient and affordable way,” Jo Sempels, president for international developmental licensed markets, said during investor day.
McDonald’s first introduced its Double Big Mac back in March 2020, when it also debuted the Little Mac, which featured a single burger patty topped with Big Mac Sauce and unfortunately did not return this go-round.
This time, though, the Double Big Mac will be a little different since it tweaked its burger recipe in 2023 to make softer buns, meltier cheese, a better sear on the patty, and more sauce on Big Macs. McDonald’s has a history of playing with the proportions and ingredients of its staple sandwich.
In August 2022, the chain tested a Chicken Big Mac, which swapped the beef out for two fried chicken patties. Then, in April 2023, McDonald’s announced its Big Mac sauce would finally be available in dip cups for a limited time.
The future of the Big Mac and its many iterations is in the Hamburglar’s hands, so to speak, but here’s hoping for a fully customizable Big Mac menu someday.
Biography of Joseph Lamour
| Detail | Information |
|---|---|
| Name | Joseph Lamour |
| Profession | Food Writer |
| Location | Washington, D.C. |
| Interests | Food history, food science |
Washington, D.C. native Joseph Lamour is a lover of food: its past, its present, and the science behind it. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does.
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